P R O B L E M:
The telecom sector in Canada is:
1. Highly commoditized
2. A lot of price compression
3. Its a high inertia category
4. There is low perceived value
O B J E C T I V E:
Attract more consumers to Koodo, and retain current clients.
P A T H:
Show to the customer Koodo can create a happier brand experience for your customers.
Ensure that long term and building social capital with your customers that sets the stage for winning brand loyalty.
U N P A C K H A P P I N E S S:
Giving and taking, sharing, listening to each other, spending time together – that’s happiness.
For Koodo, we’d like you to think about happiness as just one simple thing.
R E C I P R O C I T Y:
Koodo could help Canadians find true happiness in a way that’s authentic to your brand and resonates with your customers.
I N S I G H T:
Happy Tap – A app that allows members to send and receive data simply with the tap of a phone.
H O W I T W O R K S:
Happy Tap is Koodo’s new app that allows members to send and receive data simply with the tap of a phone.
D A T A A S A N E W C U R R E N C Y:
If we value data so much, why would we expect Koodo members to share their own. Because we believe that Koodo members will find value in a new way to spread happiness through their phones. More than liking a photo or sending emojis.
Koodo – Live Client
November 23th, 2017