C H A L L E N G E:
In our daily lives, whenever we have a question about anything, what do we do? We Google it, in fact, 6B searches every day suggest we Google a lot. So why is it that when teams in agencies across Canada are looking to answer a client question they turn mostly to other sources and don’t always think about turning to Google for answers? Google’s B2B Marketing team wants agencies to turn to Think with Google, Google’s main source of consumer insight and data for marketers. In other words, make Think With Google an essential part of Canadian agencies’ planning process.
A N A L I Z E:
Build a customer profiles – different levels of strategists to explain their routines;
The triangle allowed us to understand the reality of the product;
Build a customer journey to get a deep understand stages of possible brands contact.
A P P R O A C H:
Understand the 4C (Culture, Category, Company, Customer) of Think with Google.
That research gave to the team the idea of where is the product compare your competitors, and how presented the public perspective about the product/service. Also, what the strategists, and users want an insight tool does to them.
S O L U T I O N
Organize and deliver the world’s information in an accessible and useful form for all strategists.
C O M M U N I C A T I O N O B J E C T I V E:
Become part of the routine by providing value and inspiration when it’s needed.
P R O D U C T O B J E C T I V E:
Truly meet all users' needs
Miami Ad School
October 31th, 2017